Google Tag Manager enables us to add codes to our site easily.
I was reluctant to use it at first because I was afraid that it is hard to implement.
But after I started using GTM, I never looked back.
On page load, GTM will fire all the tags, thus adding lots of server requests and adding to the page load time.
I found this article that shows how to optimize our site speed when using GTM.
It mentions 3 ways which could be helpful in doing so:
- Only fire tags on necessary pages
- Pause tags that are not in use
- Fire certain tags after time or scroll delay
These are very useful tips which I will be using in the future too.
More on timer trigger: